Wm. Mark Parry is a practicing architect and enthusiastic educator in architectural history and design practice. He founded Idea Studios ( in 1988 and in 2012. He has designed and executed over 400 works.

His practice has been 30% historic, 40% moderate-to-high-end custom homes and transformative renovations, and 30% specialty commercial and hospitality. Mark’s education with Arizona State University and internship and staff position with the Frank Lloyd Wright foundation established his sustainable- site driven design principles.

Mark is a third-generation Artisan Architect having been the last associate of Calvin C Straub, F.A.I.A. A prominent architect and educator who was raised in the Pasadena Arroyo Craftsmen era, Cal personally knew Wright, the Green Brothers, and R.M. Schindler. After receiving an example set of construction documents from Richard Nuetra Cal started designing houses while teaching at USC. He advanced arts and crafts tenants through his internationally known Mid-Century Modernism, Extensive publications in Sunset Magazine, as a leader of and participant in Art’s and Architecture’s Case Study Program. He received over 30 design awards while a Professor of Architecture USC and ASU. He inspired thousands of students with his joviality and contagious passion for life and architecture. He was a gift to the world.

Mark believes real passion for architecture is caught, not taught. He shares his love of architectural history and the reality of accomplishing true architecture through his seminars, lectures, courses and architectural practice.

Seminars Offered:
Ideal for architects, contractors, engineers, design or building industry professionals.

Project Management

A one-day summary of a 13-week course offered through the Sonoma State Constructing Management certificate program. The seminar focuses on the critical issues of creating healthy team dynamics and communications, navigating critical conversations, and the appropriate integration of the roles and responsibilities of all players on the construction field.

Historic Preservation and the California Historic Building Code

A seminar outlining the key issues of the preservation industry and the Historic Building Code including a brief history of the preservation movement and its significant issues.

Prepared for and endorsed by the Redwood Empire Association of Code Officials (RECO)

Architectural History and Preservation Issues
The following seminar courses are prepared as survey courses of major issues or topics. They can be presented as a summary in 1.5-3 hours or as full coursework:

1) An introduction to American Residential Architecture:
A course outlining the development of the styles of residential architecture in America. The social, political, and economic factors impacting various styles and plans of residential architecture are discussed. The key elements that become identifiers of character-defining elements are reviewed. The course is based on photographs from the instructor’s collection gathered through extensive national travel.

2) Preserving our Architectural Heritage:
A course outlining the history, key issues, and processes of the preservation movement. Includes federal, state, and local governing bodies, a short introduction to the California Historic Building Code, and a brief survey of residential style of architecture.

3) Frank Lloyd Wright: Man, Myth, and Architecture:
A short course designed to review the dramatic life, times, and architecture of the most famous American architect. A review of his work and life, as well as excerpts from famous interviews and documentaries on the man. This look at his work seeks to touch the reality of the man, the power of the myth, and the beauty of his architecture. Based on the presenters involvement with the Frank Lloyd Wright foundation and decades of research and interest in F.L. Wright’s work


  • 2018 S.R.J.C Walking Tour Guide.

    Historical Walking Tours
    April  24, May- 1,8,15,22  Thursday Evenings 4:30-6:30
    Presented by Mark Parry of Idea Studios (544-4344)

    Peterson:  Santa Rosa’s Architec…

  • A Heroic Family

    Cal Fireman  Dominik Schwab and his parent’s Leo & Mira Schwab received Santa Rosa’s sixth and seventh fire reconstruction permit Friday January 18th  @  12:00 pm over the counter  after 2…

  • Architecture Mirror of the Times 2018


    Architecture: Mirror of the Times (Canceled)2/13-3/13 2018 SRJC Community Education

    Historic and Contemporary Architecture from 1637-2018

    A SRJC Interactive Discussion moderated by Ma…

  • Julia Morgan: “Artistry in Architecture” May 18th 2016-7:00 pm



    Artistry in Architecture: Julia Morgan                                     

    At talk with the Cloverdale Historical Society

    May 18th 2016 @ 7:00 Pm.: Cl…

  • Sonoma Leauge Salon 11/19/2015 with Mark Parry

    “Preserving Our Architectural Heritage” by North Bay Architect, Mark Parry aia,csi,sah. This November 19th League Salon on key issues and processes of preservation will be at the Maysonnave House. The…

  • SRJC. Course “Architecture Mirror of the Times”… 2-9-2016...

    Architecture is a mirror of the social, economic and technical advances of its day.  Looking through the eyes of an Architectural Historian, with an interest in social, political, economic and build…



  • Energy Efficiency in Historic Architecture

    To understand the appropriate treatment of Historic Architecture, one must consider its foundational efficiencies. The true value of historic architecture is in preservation of its original condit…

  • Then and Now; One


    Francisco Terrace by Frank Lloyd Wright 1895

    While cleaning out some of my bookshelves I came across The Life and Works of Frank Lloyd Wright -Thomas A. Heinz (ISBN 1-58663-765-7) It…

  • Lawrence Simons FAIA – Retires

    Larry Simmons FAIA  turned 80 in May of 2017 and liquidated his extensive real-estate holdings. He retired from architectural practice and development in February of 2017. It was a process that m…

  • Frank Gehry and the power of encouragement.








    This is a story about the influence and power of mentors on our lives and the world around us.

    I had the honor of b…

  • Zaha Hadid enters history….

    We lost Zaha Hadid: Thursday March 24 2016 she was 65.  You can read more here.

    She considered herself one who “pushes boundaries” yet as one who still respects traditional architecture, I think t…

  • Calvin C. Straub FAIA (1920-1998)

    Calvin Chester Straub FAIA (1920–1998) was an American born architect who made a significant impact on architecture through design and education. His modesty, confidence, and passion for lif…


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